5 Digital Advertising Strategies for Sri Lankan Brands in 2025 and How to Execute Them

One of the most underrated digital advertising strategies is A/B testing landing pages. In simple terms, this means creating two or more versions of your landing page with one key change and seeing which performs better. This helps advertisers find out what truly works on your target audience instead of guessing.

What you can test in your A/B testing:

• • Language or dialect variants (Sinhala vs English vs Tamil vs mixed)
  • Device-specific layouts (mobile-first layouts vs desktop-focused layouts)
  • Different Emotional Tones – Fear of missing out, joy, transformation
  • Value-driven vs trust-driven pages – Discounts and deals vs customer testimonials and ratings.

You can even apply A/B testing principles to your ad creative itself. Different headlines, images, and calls-to-action to optimise based on conversion rates.

The Facebook Marketplace is a place with high activity among shoppers in Sri Lanka. More than 40% of Facebook’s active users shop on the platform, and about 16% log in primarily to browse products here. The platform even allows you to message buyers directly through Messenger regarding purchases.

For ecommerce brands in Sri Lanka, this is a high-ROI digital advertising strategy you can’t afford to ignore in 2025. Yet many Sri Lankan brands still overlook this opportunity entirely.

Here’s how e-commerce brands should implement this strategy:

• • Upload visually appealing images of your products.
  • Use sponsored Facebook messages to users who have interacted with your page or profile.
  • The shoppers here tend to be very budget-conscious. Advertisers can use this to promote products with flashy deals and discounts.

Digital advertising doesn’t only mean social media or SEO. A great marketing strategy reaches all audience segments without leaving anybody out, including those with limited internet access or low bandwidth.

Here’s where SMS marketing matters. SMS marketing helps Sri Lanka brands reach rural and low-data users who are often left out of online ad campaigns. These ad campaigns are cost-effective at scale and offer high open rates for your messages.

Best use cases are flash sales alerts, appointment confirmations and reminders.

SMS marketing is essential for building brand loyalty and awareness on a large scale, making it a crucial digital advertising strategy for Sri Lankan brands in 2025.

Standard retargeting often just shows the same product ad over and over. In 2025, smarter digital advertising strategies will tailor messaging based on user behaviour and timing.

Use tools like Google Ads Manager to track audience behaviour, conversions by hour, device, and location. Marketers can identify which hours are the most effective in converting through ads and adjust their retargeting ads in accordance.

Try segmenting visitors by time since visit and customise offers. 0–7 days since the last visit? Start promoting blog content for them to make your brand more familiar and build trust.

7–20 days since the last visit? Try a different version of copy or layout than earlier and repromote your offers. For visitors who still haven’t converted, try promoting a different category of offer or service.

Combine Facebook ad strategies and Google Ads strategies to create a holistic retargeting plan that nurtures leads through their entire buying journey.

Launching a big campaign like Black Friday or Avurudu? Prevent it from failing because audiences aren’t ready to buy yet.

A well-crafted warm-up ad funnel moves people from unaware to ready to buy.

Here’s an example of a 3-part funnel to warm up your audience:

1. Storytelling Ad: Share why your brand exists, your mission, and your personality.
2. Landing Page with Social Proof: Showcase customer reviews, testimonials, and media mentions. Establish trust and credibility.
3. Final Sales Page: By the time they arrive here, they’re primed to purchase.

Use influencer marketing to warm up audiences authentically, building trust before your offer goes live. Integrate your social media advertising strategies to retarget viewers across Facebook, Instagram, and even WhatsApp.

Use this basic seasonal sales strategy for all major sales periods of your market.

The truth is, staying ahead in 2025 means continuously adapting, testing, and innovating to match how Sri Lankan consumers really behave online. And these 5 digital advertising strategies are just the tip of the iceberg.

At RankPandas, we’re here to help you dive deep and discover all the opportunities to elevate your brand’s digital presence. From expert SEO to innovative social media advertising strategies that truly turn heads, let us define your brand’s online success story. Join RankPandas and level up your digital advertising to a whole new level.